We created a digital platform aptly named Catch To Cook, fronted by one of New Zealand’s most iconic cooks, Annabel Langbein. Supernormal produced this campaign from start to finish, creating instructional cooking videos, at-sea interviews, stills, animation and social assets captured up and down the country.

Catch to Cook sets out to encourage Kiwis to discover more of the amazing array of seafood we have on offer here and provides simple recipes and cooking videos to help make the most of it.

The series contributed to exponential growth for the Sanford and Sons online store and helped drive further awareness of the refurbished bricks and mortar store at Auckland Fish Market. It remains a key platform for the Sanford brand with further sub-series to launch in 2020.