We teamed up with Isuzu’s creative agency to execute a campaign incentivising owners to be ‘good bastards’ and trade in their D-Max for a brand new one so that they could share the D-Max fun around.

Working with a talented, agile crew, we shot 30 and 60-second spots and out of home executions with Isuzu owners in the North and South Island. Starting out as a direct to customer campaign, this was later rolled out to the wider market via social channels and strategic TV spots and has been credited with over 25% of all sales since its launch.