With each new product comes a story, and when the product comes from Nike, it’s always a fun one to tell. For the launch of NikeiD, we produced a film that talked to ambassadors about what it means to be a Nike athlete; from personal journeys to inspirations and future goals, and how Nike helps them succeed.

Following the success of the launch, Supernormal was asked to get involved in helping to reposition the Nike Run Club as one of the coolest clubs to be part of, all while communicating Nike values through digital trends. The campaign was delivered to Nike within two weeks from the initial briefing.

Supernormal then collaborated with photographer Holly Burgess on the development of a zine titled 'The Rise' which aims to work with Nike to inspire women to be more than the shape of their body, more than their Instagram following, and more than whatever box society put them in.