Swisse
The rise of social media has created a dangerous culture of insecurity. We worked with Swisse and their ambassador Jess Quinn, to create a film calling for people to ignore outside expectations, in order to have a happier and healthier life.
Jess' story is one of inspiration. She lost her leg at a young age to cancer, but gained a whole new perspective on life.
Partnering with an Australian-based agency, we worked closely with Jess to create a series of films that reflected her personality and lifestyle. Initially created solely for digital, the campaign received double the anticipated number of views across online platforms, garnering over 3.3m impressions and efficient CTR to drive consumers through to the Swisse site.
Following the success of the social campaign, we then repurposed material into a longer film for use on additional platforms.
Credits
