When Kiwis think Vogel’s, the soundtrack to their thoughts is Chris Knox's iconic Kiwi anthem "Not Given Lightly". To bring the wider digital campaign to an end, we captured an emotive piece of film and series of portraits with the musician.

While ‘What do you bring to the table?’ resulted in 50% of New Zealand households purchasing Vogel’s, the Chris Knox film was the only element to win at the 2018 Axis Awards.

Following on from our work with Chris, Supernormal was approached by The Enthusiasts to produce a series of online spots that captured some of the truisms that make Vogel’s such a cherished New Zealand brand.